Web Business Creation Class

This week I learned the importance of return on investment. This can be calculated by taking the revenue that resulted from your ads, subtract your overall costs, then divide by your overall costs. Return on investment is the most important measurement for advertising because it shows the actual affect my Google ads has on my business. I also found conversion tracking fascinating. It's a free tool that helps you learn what happens after a customer sees your ad. It tells you whether they made a purchase, signed up for a newsletter, called my business, or downloaded an app, for example. This can help me see what keywords are driving interest and purchases. It is also key in understanding my return on investment. Through tracking conversions, you can also see what kind of device people are using to see your ads, like a mobile device or computer. You can also see what browser they use. This is important so that you can better gear your content to the way it is be viewed and used.

I’ve learned that there’s a lot more to creating and running a successful online business than I had realized. I thought this class was going to be more about web design and choosing what to sell online. I realize now that there’s so much more to it than that. I love learning about advertising, choosing key words, optimizing your search engine, and how to make your website match your ad, be reputable, and draw in the consumer. I learned that a customer won’t spend much time at your website, so your landing page really needs to make them feel as though they’d like to learn more about your business. I also learned that certain keywords are more effective than others at bringing viewers to your website. You can also use words of reputable businesses like Amazon into your website to link your site with a bigger name company. This can raise your score in search engine optimization.

This week, I learned how important it is to consider what elements an online web business needs to include. For example, information that leads to the credibility of the website are very important. If a customer comes to your site and feels that the credibility of our business is questionable, they won't spend much time trying to figure out if their impressions are true. There are so many online businesses, that they will just move on to a different website. The other things that I learned that are important to include in the website is crucial information a customer needs. If there are any specials, such as free shipping or a rewards program, that needs to be in a prominent location. Return information also needs to be easily assessible, along with contact information for customer questions, concerns, and issues. The product/service information needs to be on the main page. When a customer comes to my website, it should be easy to see what kind of company we are. They should eas...