Week 10

This week I learned the importance of return on investment. This can be calculated by taking the revenue that resulted from your ads, subtract your overall costs, then divide by your overall costs. Return on investment is the most important measurement for advertising because it shows the actual affect my Google ads has on my business. I also found conversion tracking fascinating. It's a free tool that helps you learn what happens after a customer sees your ad. It tells you whether they made a purchase, signed up for a newsletter, called my business, or downloaded an app, for example. This can help me see what keywords are driving interest and purchases. It is also key in understanding my return on investment. Through tracking conversions, you can also see what kind of device people are using to see your ads, like a mobile device or computer. You can also see what browser they use. This is important so that you can better gear your content to the way it is be viewed and used.