Week 11

I’ve learned that there’s a lot more to creating and running a successful online business than I had realized. I thought this class was going to be more about web design and choosing what to sell online. I realize now that there’s so much more to it than that. I love learning about advertising, choosing key words, optimizing your search engine, and how to make your website match your ad, be reputable, and draw in the consumer. I learned that a customer won’t spend much time at your website, so your landing page really needs to make them feel as though they’d like to learn more about your business. I also learned that certain keywords are more effective than others at bringing viewers to your website. You can also use words of reputable businesses like Amazon into your website to link your site with a bigger name company. This can raise your score in search engine optimization.