Week 12

I learned a lot this week about social media and optimizing your site by using social media websites. The first thing is your content needs to be segmented, searchable, snackable, and shareable. Those are considered the four “s” characteristics. Making your contents segmented essentially means knowing your customer segment and how to create content that they are interested in. There are plenty of social media listening tools that enable you to watch which hashtags are creating traffic. Making your content searchable is really important. One great way to do that is to use Google Adwords keyword planner. I found this website incredibly useful. Making your content snackable means creating content that viewers will want to keep “snacking” on. I take this to mean creating headlines that lure people in and keeping content intriguing. Making content shareable is just that. It needs to be content that people will want to share on their social media sites. I follow some Target hashtags. They always have really funny quotes that also depict the addiction people have with going to Target. I have shared them because they’re funny and so true.