Web Business Creation Class

This week we learned about link building. The first thing you need to do is remove any bad or low quality links. The next thing would be to look at link profiles of your competitor. To build links naturally, you can write a blog. Your blog needs to have useful content. In order to know what to write, you need to know your audience. Looking at blogs that are linked to your competitor is a good idea. You can see what posts of theirs were successful. You can use tools such as SharedCount to see how many times a post was shared. This will help you determine which posts were successful. Some industries don't work well with blogs, so you should use them when appropriate. The next thing you can do is reclaim links that are broken, incorrect or missing but once provided value to your website. These do not include low quality links. You shouldn't use low quality links. There are websites that help you to spot broken or deleted links. Blog commenting can be useful as long as you are ok w...

I learned a lot this week about social media and optimizing your site by using social media websites. The first thing is your content needs to be segmented, searchable, snackable, and shareable. Those are considered the four “s” characteristics. Making your contents segmented essentially means knowing your customer segment and how to create content that they are interested in. There are plenty of social media listening tools that enable you to watch which hashtags are creating traffic. Making your content searchable is really important. One great way to do that is to use Google Adwords keyword planner. I found this website incredibly useful. Making your content snackable means creating content that viewers will want to keep “snacking” on. I take this to mean creating headlines that lure people in and keeping content intriguing. Making content shareable is just that. It needs to be content that people will want to share on their social media sites. I follow some Target hashtags. They al...